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☆ AI can now tell if your Louis Vuitton handbag is fake
▼ + stars: | 2023-12-25 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Tech company Entrupy says its device can authenticate handbags from brands like Louis Vuitton and Chanel. The AI authenticator is gaining renewed interest as companies seek to cash in on the AI hype. And interest in the AI tool may continue to grow as businesses seek to cash in on the AI hype. Currently only available to resellers of luxury goods, Entrupy claims its tool can authenticate products from luxury brands like Balenciaga, Burberry, Gucci, and Louis Vuitton. Two months later, Humane.ai, an AI startup, launched its AI pin — which the company says can project information onto a user's palm through light — to the market.

Persons: Entrupy, Louis Vuitton, Chanel, —, Gucci, Vidyuth Srinivasan, Elle, there's, that's, TikTok, Entrupy didn't, Meta Organizations: Tech, Service, Burberry

☆ TikTok lures luxury-bag buyers to its Shop platform as it partners with Entrupy to authenticate purses
▼ + stars: | 2023-10-18 | by ( Madeline Stone | ) www.businessinsider.com time to read: +4 min

TikTok is working with Entrupy, a maker of product-authentication technology, to offer handbag-authentication services on its new e-commerce platform, TikTok Shop , Entrupy announced Wednesday. The partnership reflects a growing effort to build trust in TikTok Shop as the social-media company looks to establish itself as a shopping destination. It expanded to TikTok Shop in response to a growing demand for its services on the platform. TikTok and Entrupy have worked together since TikTok Shop launched in beta earlier this year. Resellers must use a third-party authentication service — either Entrupy or Real Authentication — to resell luxury handbags on TikTok Shop, according to the policies.

Persons: TikTok, Entrupy, Chanel, Prada, Vidyuth Srinivasan, Srinivasan, it's Organizations: Burberry, TikTok, eBay Locations: Entrupy, mstone@insider.com

☆ Fashion brands want you to be able to identify fake designer merchandise
▼ + stars: | 2023-10-13 | by ( Jacqui Palumbo | ) edition.cnn.com time to read: +13 min

‘It’s almost seen as a hack’These tactics are all part of the industry’s hope to neutralize the booming counterfeit market, with some estimates asserting that fake fashion and luxury items account for 60% or more of the multi-trillion-dollar trade in fake goods. Sympathy for brands “can be hard for consumers in general, particularly those who are deeply steeped in TikTok culture,” Scafidi said. According to Business of Fashion, the average price for a women’s designer handbag in the US spiked 27% from 2019 to 2022. Last year saw record-breaking profits for the luxury sector, with around 95% of brands seeing growth, according to an estimate by consulting firm Bain & Company. “Right now, vintage is on trend, and we actually see new replicas of vintage items — items that were made in the ’80s or ’90s,” Thompson said.

Persons: Louis Vuitton, Cartier, Birkin, Miu Miu, Chanel, ”, Simon Lock, LVMH, Maison, OTB, ‘ It’s, dupes, Counterfeiters, Sarah Davis, “ it’s, what’s, Susan Scafidi, “, Leah Abucayan, ” Scafidi, Fashionphile, Davis, Hunter Thompson, “ It’s, ” Thompson, ” Davis, Scafidi, Romain Carrere, “ We’re, ” Carrere, it’s Organizations: CNN, luxe, Ordre Group, Burberry, Prada Group, Dior, Prada, YouTube, Social, Fashion Law, Business of Fashion, Bain & Company, Technology, Blockchain Locations: Fashionphile, Europe, —

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